You can apply for a USA LEI through a quick self-service online form, or choose guided support if you are new to the LEI process. TNV-LEI gives both options clearly: apply directly if you are ready, or pay for expert support and complete the application with 1-to-1 guidance.
Not every applicant comes to the LEI process with the same level of confidence. Some visitors already know what an LEI is and simply want to complete the application quickly. Others are applying for the first time because a bank, broker, regulator or counterparty has asked for an LEI, and they need support to complete the process correctly.
That is why this page gives two clear routes: a self-service application path and an assisted application path.
| Application path | Best for | What you get |
|---|---|---|
| Apply Your LEI Now | Applicants who already understand the LEI process and want to move quickly | A direct online application route with a simple form |
| Pay & We Support You to Apply | First-time applicants or users who are unsure about the process | 1-to-1 virtual meeting support, guided form filling and Fast-Track processing |
This option is built for applicants who already know what an LEI is and want a fast route to submit their details.
It is suitable for company officers, finance teams, compliance teams, repeat renewers or applicants who have already received clear instructions from their bank, broker or counterparty.
The purpose of this route is speed, clarity and direct action.
| Feature | Details |
|---|---|
| Main user | CFO, company secretary, compliance officer, finance team or repeat applicant |
| Main need | Fast LEI application |
| Main benefit | Quick online submission |
| Microcopy | 3-minute online form |
| Button | Apply Your LEI Now |
This option is built for applicants who need help understanding or completing the LEI application process.
Many first-time applicants are asked for an LEI urgently but are not sure what information is needed, how the form should be filled, or what happens after payment. The assisted route gives them expert guidance without taking control away from the applicant.
TNV-LEI does not submit applications on a client’s behalf. The applicant stays in full control of their data. The expert support helps guide every field so the application is completed correctly the first time.
| Feature | Details |
|---|---|
| Main user | First-time applicant, confused applicant or urgent applicant |
| Main need | Clear support and certainty |
| Main benefit | Guided form filling with expert help |
| Microcopy | 1-to-1 virtual meeting with an LEI expert + Fast-Track processing |
| Button | Pay & We Support You to Apply |
Both application options should be visible together because different applicants make decisions for different reasons.
One applicant may want speed and price. Another may want certainty, reassurance and expert support. By showing both paths side by side, the visitor can choose the route that matches their situation without searching through the page.
The self-service path is for people who are ready to act. The assisted path is for people who are unsure, in a hurry or worried about making mistakes.
The assisted route should not send users to the same generic form as the self-service route. The support promise must match the destination.
A clear assisted flow should look like this:
| Step | Assisted application journey |
|---|---|
| 1 | Pay for the assisted LEI support option |
| 2 | Submit a short contact form with name, entity details and phone or WhatsApp |
| 3 | Book a 1-to-1 virtual meeting with an LEI expert |
| 4 | Complete guided form filling with expert support |
| 5 | Move through Fast-Track processing where data, authority and validation are complete |
Guided support is useful for applicants who are unsure about the LEI process, applicant authority, entity information, or what details must be entered in the form.
The aim is not to take over the application. The aim is to help the applicant complete the application correctly, with confidence and less confusion.
This positioning is important because it protects self-declaration integrity while still giving the applicant practical help.
The two application choices should appear at key decision points across the page. This helps visitors act at the moment they are ready.
| Page location | CTA purpose |
|---|---|
| Header | Keeps the main Apply option visible while scrolling |
| Hero section | Gives visitors an immediate choice between self-service and guided support |
| Two-path chooser section | Explains both routes clearly before the user decides |
| After the LEI explanation section | Converts visitors who came to understand what an LEI is |
| Urgency band | Helps users who need an LEI because a bank or counterparty asked for it |
| Pricing section | Lets users choose a plan and then apply |
| Assisted-support band | Captures users who feel they need help even after seeing the steps |
| Final section and mobile sticky bar | Supports final conversion, especially on mobile |
The page should use direct, action-led copy. The wording should make the user’s choice clear.
| CTA element | Recommended wording |
|---|---|
| Self-service CTA | Apply Your LEI Now |
| Assisted-support CTA | Pay & We Support You to Apply |
| Self-service microcopy | 3-minute online form |
| Assisted-support microcopy | 1-to-1 virtual meeting with an LEI expert + Fast-Track processing |
| Trust message | You stay in full control of your data — our expert guides every field so it is right the first time |
Fast-Track processing is positioned for applicants who need their LEI urgently. It is most relevant where an applicant has a bank deadline, a broker onboarding requirement, a pending transaction or another time-sensitive need.
Fast-Track processing should be described with clear conditions. It depends on complete application data, clear applicant authority, successful validation and no data-quality, compliance or sanctions issue during the review.
| Fast-Track condition | Requirement |
|---|---|
| Complete data | The application details must be complete |
| Clear authority | The applicant’s authority must be clear |
| Payment | Payment must be received |
| Validation | No data-quality, compliance or sanctions issue should arise |
| Processing route | If clarification is needed, the application moves to standard processing |
This page should help a USA applicant understand that there are two simple ways to move forward.
They can apply directly through the online form if they are confident, or they can choose assisted support if they want an expert to guide the application process.
The page should reduce confusion, explain the difference between both options, and make the next step clear.
Apply Your LEI Now Pay & We Support You to Apply
Choose the path that fits your need
Use the self-service route if you are ready to complete the LEI form yourself. Choose guided support if you want a 1-to-1 virtual meeting with an LEI expert, help with form filling and Fast-Track processing where the application is complete and validation is successful.
You can apply through the self-service online form if you are ready to complete the LEI application yourself, or choose the assisted route if you want 1-to-1 expert support for guided form filling and Fast-Track processing.
Self-service is for applicants who already understand the LEI process and want to apply quickly. Assisted support is for first-time or unsure applicants who want an LEI expert to guide them through the form.
No. The applicant stays in full control of their own data. TNV-LEI provides guided support so the applicant can complete the form correctly.
The assisted route includes payment, a short contact form, booking a 1-to-1 virtual meeting, guided form-filling support and Fast-Track processing where the application is complete and validation is successful.
This option is best for applicants who already know what an LEI is, have their information ready and want a direct online application route.
This option is best for first-time applicants, confused users or applicants who have been asked for an LEI urgently and want expert support before submitting their details.